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Journal Articles

NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification

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Aron M. Levin, Fred Beasley, Richard L. Gilson
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2008) 9 (3): 35–46.
https://doi.org/10.1108/IJSMS-09-03-2008-B007
Published: 01 April 2008
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Journal Articles

Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification

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Aron M. Levin, Fred Beasley, Tom Gamble
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2004) 6 (1): 7–17.
https://doi.org/10.1108/IJSMS-06-01-2004-B004
Published: 01 July 2004
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