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Journal Articles

Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender

Nisar Ahmed Channa, Beenish Tariq, Altaf Hussain Samo, Niaz Hussain Ghumro, Naveed Akhtar Qureshi

International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 410–436.

https://doi.org/10.1108/IJSMS-12-2020-0215

Published: 01 October 2021

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Includes: Supplementary data

Journal Articles

Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective

Faheem Gul Gilal, Naeem Gul Gilal, Beenish Tariq, Rehman Gul Gilal, Rukhsana Gul Gilal, Zhenxing Gong, Nisar Ahmed Channa

International Journal of Sports Marketing and Sponsorship (2021) 22 (2): 197–219.

https://doi.org/10.1108/IJSMS-09-2019-0094

Published: 29 May 2020

View article titled, Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective

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