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Journal Articles

Co-branding drivers between professional sport organizations and on-field sports apparel sponsors

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Hossein Abdolmaleki, Sardar Mohammadi, Mehdi Babaei, Behzad Soheili, Geoff Dickson, Dan Funk
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 985–1001.
https://doi.org/10.1108/IJSMS-03-2023-0048
Published: 28 August 2023
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