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Journal Articles

A machine learning approach to predict classification of fans’ attitudes toward sponsors

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Junyi Bian, Benjamin Colin Cork
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2025) 26 (4): 843–861.
https://doi.org/10.1108/IJSMS-06-2024-0118
Published: 27 August 2024
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Journal Articles

Sponsorship antecedents and outcomes in participant sport settings

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Terry Eddy, Benjamin Colin Cork
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 26–42.
https://doi.org/10.1108/IJSMS-05-2016-0018
Published: 17 May 2018
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