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Brian H. Yim
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Journal Articles

A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective

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Huimin Song, Ting-ting Zeng, Brian H. Yim
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 727–747.
https://doi.org/10.1108/IJSMS-03-2021-0078
Published: 17 January 2022
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Journal Articles

Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum

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Brian H. Yim, Mark R. Lyberger, Doori Song
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 346–368.
https://doi.org/10.1108/IJSMS-12-2020-0240
Published: 13 December 2021
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Journal Articles

Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior

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Brian H. Yim, Kevin K. Byon
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 427–447.
https://doi.org/10.1108/IJSMS-03-2019-0031
Published: 23 July 2020
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Journal Articles

Spectator perception of service quality attributes associated with Shanghai Formula One: Importance and performance analysis approach

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Suk-kyu Kim, Brian H. Yim, Kevin K. Byon, Jae-Gu Yu, Sung-Min Lee, Jae-Ahm Park
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2016) 17 (2): 153–171.
https://doi.org/10.1108/IJSMS-04-2016-011
Published: 29 April 2016
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