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Journal Articles

Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch

Ssu-Yun Chou, Wooyoung (William) Jang, Shang Chun Ma, Ching-Hung Chang, Kevin K. Byon

International Journal of Sports Marketing and Sponsorship (2023) 24 (2): 311–332.

https://doi.org/10.1108/IJSMS-07-2022-0134

Published: 03 January 2023

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Journal Articles

Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship

Ching-Hung Chang, Leigh Robinson, Shih-Tung Shu, Shang-Chun Ma

International Journal of Sports Marketing and Sponsorship (2019) 20 (4): 634–645.

https://doi.org/10.1108/IJSMS-10-2018-0107

Published: 06 August 2019

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