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Journal Articles

AXA UK, Real Life Supporters and Sponsorship of the Football Association Challenge Cup

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Ralph C. Wilcox, David L. Andrews, Maxine Longmuir
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2001) 3 (2): 91–107.
https://doi.org/10.1108/IJSMS-03-02-2001-B008
Published: 01 June 2001
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Journal Articles

Understanding Globalisation: Transnational Marketing & Sponsorship

Free
Michael L. Silk, David L. Andrews
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2001) 3 (2): 2–6.
https://doi.org/10.1108/IJSMS-03-02-2001-B002
Published: 01 June 2001
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