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David P. Hedlund
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Journal Articles

Member identity in fitness centres and its consequences: an examination of members and managers' perspectives

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Vera Pedragosa, Rui Biscaia, Michael E. Naylor, David P. Hedlund, Geoff Dickson
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 638–660.
https://doi.org/10.1108/IJSMS-08-2022-0159
Published: 17 February 2023
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Journal Articles

The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors

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Hüseyin Köse, Metin Argan, David P. Hedlund
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2021) 22 (4): 699–720.
https://doi.org/10.1108/IJSMS-01-2020-0011
Published: 21 December 2020
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