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Journal Articles
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 489–506.
Published: 13 December 2024
Journal Articles
The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2021) 22 (4): 699–720.
Published: 21 December 2020
