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Journal Articles

Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games

Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang

International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 487–511.

https://doi.org/10.1108/IJSMS-03-2019-0027

Published: 16 April 2020

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Journal Articles

Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon

Haiyan Huang, Luke Lunhua Mao, Junqi Wang, James J Zhang

International Journal of Sports Marketing and Sponsorship (2015) 16 (4): 46–66.

https://doi.org/10.1108/IJSMS-16-04-2015-B005

Published: 01 July 2015

View article titled, Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon

Add to Citation Manager for Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon