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Journal Articles

Assessing strategic social partnerships between professional sports teams and NPOs in Australian football

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Daniel Rayne, Heath McDonald, Civilai Leckie
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2019) 20 (3): 446–461.
https://doi.org/10.1108/IJSMS-12-2018-0127
Published: 04 June 2019
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Journal Articles

Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship

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Robin N. Shaw, Heath McDonald
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2006) 7 (4): 23–30.
https://doi.org/10.1108/IJSMS-07-04-2006-B006
Published: 01 July 2006
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Journal Articles

Sporting passion and marketing rigour underpin our fragile traditions

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Heath McDonald, Robin N. Shaw
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2006) 7 (4): 1–2.
https://doi.org/10.1108/IJSMS-07-04-2006-B001
Published: 01 July 2006
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Journal Articles

Satisfaction as a predictor of football club members' intentions

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Heath McDonald, Robin N. Shaw
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 75–81.
https://doi.org/10.1108/IJSMS-07-01-2005-B012
Published: 01 October 2005
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Journal Articles

Relating on-field performance to paid football club membership

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Robin N. Shaw, Heath McDonald
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 62–68.
https://doi.org/10.1108/IJSMS-07-01-2005-B010
Published: 01 October 2005
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