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Journal Articles

Sponsoring of professional cycling: what does it mean for stock prices?

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Morten Halsteinli Drivdal, Helge A. Nordahl, Håkon Rønes
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 74–90.
https://doi.org/10.1108/IJSMS-09-2016-0070
Published: 05 February 2018
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