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Journal Articles

Structural relationship between market demand and member commitment associated with the marketing of martial arts programs

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Minkil Kim, James Zhang
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2019) 20 (3): 516–537.
https://doi.org/10.1108/IJSMS-05-2016-0019
Published: 05 August 2019
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Journal Articles

Sports consumer-team relationship quality: development and psychometric evaluation of a scale

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Yu Kyoum Kim, Galen T Trail, Boyun Woo, James Zhang
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 57–74.
https://doi.org/10.1108/IJSMS-12-03-2011-B006
Published: 01 April 2011
View article titled, Sports consumer-team relationship quality: development and psychometric evaluation of a scale
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