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Jan Charbonneau
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Journal Articles
The use of celebrity athletes as endorsers: views of the New Zealand general public
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2006) 7 (4): 31–38.
Published: 01 July 2006
Journal Articles
Celebrity or athlete? New Zealand advertising practitioners' views on their use as endorsers
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 29–35.
Published: 01 October 2005
