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Journal Articles

Rival team effects in cause-related sports marketing

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Bridget Satinover Nichols, Joe Cobbs, B. David Tyler
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 23–45.
https://doi.org/10.1108/IJSMS-01-2019-0010
Published: 13 September 2019
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Journal Articles

The moderating effect of identification on return on investment from sponsor brand integration

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Jonathan A. Jensen, Patrick Walsh, Joe Cobbs
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 41–57.
https://doi.org/10.1108/IJSMS-10-2016-0077
Published: 05 February 2018
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