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Journal Articles

Understanding the factors that drive AI adoption among sports consumers – an extended TAM perspective

Joern Schlimm, Christoph Breuer

International Journal of Sports Marketing and Sponsorship (2026) 27 (1): 174–198.

https://doi.org/10.1108/IJSMS-05-2025-0225

Published: 11 September 2025

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Journal Articles

Scoring big – how sports video game features drive virtual ownership, willingness to pay and soccer participation

Joern Schlimm, Sebastiano Mereu, Christoph Breuer

International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 436–467.

https://doi.org/10.1108/IJSMS-06-2024-0135

Published: 17 December 2024

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Journal Articles

Why do consumers buy sports NFTs? – decoding consumer values and needs driving purchase intention

Joern Schlimm, Sebastiano Mereu, Christoph Breuer

International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1163–1184.

https://doi.org/10.1108/IJSMS-04-2024-0097

Published: 25 July 2024

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Journal Articles

Taking fan engagement to a new level – assessing sports consumer interest in virtual environments and Web3 activations

Joern Schlimm, Christoph Breuer

International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 928–949.

https://doi.org/10.1108/IJSMS-03-2023-0052

Published: 25 August 2023

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