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Journal Articles

Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations

Kevin K. Byon, Juha Yoon, Alex Gang, Juho Park, Paul M. Pedersen

International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 76–91.

https://doi.org/10.1108/IJSMS-07-2024-0154

Published: 27 September 2024

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Journal Articles

Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment

Juho Park, Junghwan Cho, Alex C. Gang, Hyun-Woo Lee, Paul M. Pedersen

International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 382–395.

https://doi.org/10.1108/IJSMS-06-2023-0129

Published: 08 February 2024

View article titled, Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment

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