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Levke Albertsen
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Journal Articles
Official sports sponsorship fortress vs ambush marketing attack: Investigating the impact on implicit and explicit brand knowledge
Available to PurchaseSteffen Schmidt, Matthias Limbach, Sascha Langner, Klaus-Peter Wiedmann, Levke Albertsen, Philipp Reiter
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 91–108.
Published: 05 February 2018
