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Journal Articles

Collaborative consumption sport hosting: value and consumption constraints

Michael Goldman, Brandon Brown, Eric C. Schwarz

International Journal of Sports Marketing and Sponsorship (2022) 23 (1): 1–17.

https://doi.org/10.1108/IJSMS-10-2020-0183

Published: 12 March 2021

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Journal Articles

The relationship between sports sponsorships and corporate financial returns in South Africa

Julian Blake, Sonja Fourie, Michael Goldman

International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 2–25.

https://doi.org/10.1108/IJSMS-12-2016-0088

Published: 12 June 2018

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Journal Articles

The impact of new, renewal and termination sponsorship announcements on share price returns

Thomas S Kruger, Michael Goldman, Mike Ward

International Journal of Sports Marketing and Sponsorship (2014) 15 (4): 10–25.

https://doi.org/10.1108/IJSMS-15-04-2014-B003

Published: 01 April 2014

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