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Journal Articles

The impact of NHL player participation in Olympic ice hockey on viewership intentions: a latent profile analysis

Kyu Ha Choi, Yeongjun Seo, Minhong Kim

International Journal of Sports Marketing and Sponsorship 1–21.

https://doi.org/10.1108/IJSMS-07-2025-0335

Published: 02 January 2026

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Journal Articles

Assessing spectator motivation for the Paralympics: the mediating role of attitude

Minhong Kim, Jinwoo Park, Youngmin Yoon

International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 186–202.

https://doi.org/10.1108/IJSMS-08-2021-0158

Published: 08 September 2022

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Journal Articles

Sport event tourists’ (SET’s) behavior: a case study of the PyeongChang Winter Olympics

Jinwoo Park, Minhong Kim, John Nauright, Young Hoon Kim

International Journal of Sports Marketing and Sponsorship (2020) 21 (2): 267–284.

https://doi.org/10.1108/IJSMS-09-2019-0101

Published: 14 January 2020

View article titled, Sport event tourists’ (SET’s) behavior: a case study of the PyeongChang Winter Olympics

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