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Journal Articles

Effectiveness of sponsorship type, sport team identification, team support and congruence

Sardar Mohammadi, Mojtaba Ghasemi Siani, Manuel Alonso Dos Santos

International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 188–209.

https://doi.org/10.1108/IJSMS-05-2023-0110

Published: 19 December 2023

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Journal Articles

Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender

Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini, Geoff Dickson

International Journal of Sports Marketing and Sponsorship (2021) 22 (4): 798–815.

https://doi.org/10.1108/IJSMS-04-2020-0045

Published: 09 March 2021

View article titled, Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender

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