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Journal Articles

Economic impact of the Winter Olympics: examination of temporary housing prices

Chan Hyeon Hur, Nicholas Masafumi Watanabe, Brian Soebbing, Grace Yan

International Journal of Sports Marketing and Sponsorship 1–20.

https://doi.org/10.1108/IJSMS-07-2025-0345

Published: 30 December 2025

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Journal Articles

Effects of in-game brand congruity on esports consumers' implicit and explicit memory

Yongjin Hwang, Nicholas Masafumi Watanabe, Mark Nagel

International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 108–128.

https://doi.org/10.1108/IJSMS-03-2022-0085

Published: 16 June 2022

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Journal Articles

Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020

Dan Li, Nicholas Masafumi Watanabe

International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 841–854.

https://doi.org/10.1108/IJSMS-07-2021-0151

Published: 28 April 2022

View article titled, Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020

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Journal Articles

Does rivalry matter? An analysis of sport consumer interest on social media

Nicholas Masafumi Watanabe, Ann Pegoraro, Grace Yan, Stephen L. Shapiro

International Journal of Sports Marketing and Sponsorship (2019) 20 (4): 646–665.

https://doi.org/10.1108/IJSMS-07-2018-0070

Published: 06 August 2019

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