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Journal Articles
Exploring user sentiment towards sponsorship and ambush marketing
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (4): 583–602.
Published: 28 August 2019
Journal Articles
European football supporter attitudes toward ambush marketing
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 143–162.
Published: 23 August 2018
