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Journal Articles

Consumer adoption of virtual reality for spectator sport: an adopter categorization based on the diffusion of innovation and uses and gratification theories

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Kwangho Park, Gi-Yong Koo, Minkil Kim, Sanghoon Kim
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2025) 26 (2): 343–370.
https://doi.org/10.1108/IJSMS-04-2023-0059
Published: 22 November 2024
View article titled, Consumer adoption of virtual reality for spectator sport: an adopter categorization based on the diffusion of innovation and uses and gratification theories
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Journal Articles

Paradoxical relationship between esports toxicity and toxicity tolerance: moderated mediation by gender and positive reappraisal coping

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Kun Chang, Jun-Phil Uhm, Sanghoon Kim, Hyun-Woo Lee
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 737–752.
https://doi.org/10.1108/IJSMS-11-2022-0197
Published: 17 May 2023
View article titled, Paradoxical relationship between esports toxicity and toxicity tolerance: moderated mediation by gender and positive reappraisal coping
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Journal Articles

Motivational determinants of digital ticketing: the mediating effect of service satisfaction and the moderating effect of psychological discomfort

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Sanghoon Kim, Ho Yeol Yu, Hyun-Woo Lee
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 326–345.
https://doi.org/10.1108/IJSMS-12-2020-0239
Published: 07 October 2021
View article titled, Motivational determinants of digital ticketing: the mediating effect of service satisfaction and the moderating effect of psychological discomfort
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