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An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans

Seungmo Kim, Damon P. S. Andrew, T. Christopher Greenwell

International Journal of Sports Marketing and Sponsorship (2009) 10 (2): 53–66.

https://doi.org/10.1108/IJSMS-10-02-2009-B006

Published: 01 January 2009

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