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Yoseph Mamo
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Journal Articles
Leveraging artificial intelligence (AI) for data collection and analysis: the case of and application in corporate social responsibility (CSR) through sport research
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (4): 803–822.
Published: 25 March 2025
Journal Articles
The transformative impact of big data applications in sport marketing: current and future directions
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 594–611.
Published: 02 November 2021
