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Journal Articles

Connecting event impact perceptions to sponsor-related behaviours among residents in the host city

Torill Olsen, Yosuke Tsuji, Shintaro Sato

International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 37–55.

https://doi.org/10.1108/IJSMS-04-2024-0091

Published: 06 September 2024

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Journal Articles

The effect of athlete endorsement on employees' organizational identification: a case study utilizing an Olympic athlete

Yoshifumi Bizen, Yosuke Tsuji

International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1185–1202.

https://doi.org/10.1108/IJSMS-03-2024-0070

Published: 01 August 2024

View article titled, The effect of athlete endorsement on employees' organizational identification: a case study utilizing an Olympic athlete

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Journal Articles

An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games

Jinho Choi, Yosuke Tsuji, Michael Hutchinson, Adrien Bouchet

International Journal of Sports Marketing and Sponsorship (2011) 12 (2): 7–22.

https://doi.org/10.1108/IJSMS-12-02-2011-B003

Published: 01 January 2011

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Journal Articles

Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

Gregg Bennett, Mauricio Ferreira, Yosuke Tsuji, Ron Siders, Beth Cianfrone

International Journal of Sports Marketing and Sponsorship (2006) 8 (1): 56–75.

https://doi.org/10.1108/IJSMS-08-01-2006-B008

Published: 01 October 2006

View article titled, Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

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