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Journal Articles

Challenges facing the esports industry: a scoping review

Yu Hanada, Etsuko Ogasawara, Yuhei Inoue

International Journal of Sports Marketing and Sponsorship 1–16.

https://doi.org/10.1108/IJSMS-07-2025-0380

Published: 16 December 2025

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Includes: Supplementary data

Journal Articles

Drivers of the perceived social impact of the Super Bowl: mediation and moderation analyses

Ji Wu, Madeleine Orr, Yuhei Inoue, Yonghwan Chang

International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 837–852.

https://doi.org/10.1108/IJSMS-12-2022-0208

Published: 04 July 2023

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Journal Articles

Corporate social responsibility and college sports fans’ online donations

Geumchan Hwang, Lisa A. Kihl, Yuhei Inoue

International Journal of Sports Marketing and Sponsorship (2020) 21 (4): 597–616.

https://doi.org/10.1108/IJSMS-07-2019-0079

Published: 21 April 2020

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Journal Articles

Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship

Yuhei Inoue, Cody T Havard, Richard L Irwin

International Journal of Sports Marketing and Sponsorship (2016) 17 (1): 3–18.

https://doi.org/10.1108/IJSMS-02-2016-001

Published: 01 February 2016

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