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Keywords: Activation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (2): 353–368.
Published: 25 June 2020
... , p. 23). Sponsorship Image transfer model Product quality Articulation Activation Manuel Alonso Dos Santos can be contacted at: manuelalonso@ugr.es 30 12 2019 02 05 2020 18 05 2020 18 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 23–45.
Published: 13 September 2019
... the perils of featuring a specific team in league-wide activations of cause-related marketing. Design/methodology/approach The research comprises three experiments. Study 1 employs CRSM advertising to test fans’ responses when rival or hometown team imagery is featured by Major League Baseball (MLB...
Journal Articles
Ruben Bagramian, Judith Madill, Norm O’Reilly, Sameer Deshpande, Ryan E. Rhodes, Mark Tremblay, Tanya Berry, Guy Faulkner
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 206–223.
Published: 28 February 2019
...-Cola Canada and a physical activity microgrant program, known as Teen Challenge, managed by ParticipACTION, a Canadian not-for-profit organization that champions sport and physical activity participation. ParticipACTION’s Teen Challenge is a multi-year initiative that was developed in 2008 and involves...
