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Keywords: Adaptive choice-based conjoint
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 641–663.
Published: 25 March 2024
... to how they evaluate price, functionality, as well as social and environmental sustainability when purchasing sportswear? © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Adaptive choice-based conjoint Cluster analysis Segmentation Sporting goods...
