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Keywords: Adaptive sports
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2010) 12 (1): 71–89.
Published: 01 October 2010
...Kevin K Byon; Michael Cottingham; Michael S Carroll This study examines the relationship between spectator motivation and sports consumption behaviours in the context of an adaptive sport. Respondents were spectators from five matches held in the Midwest United States involving registered United...
