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Keywords: Ageing
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (4): 780–797.
Published: 01 January 2021
...Tamar Icekson; Anat Toder Alon; Avichai Shuv-Ami; Yaron Sela Purpose The growing proportion of older fans and their potential economic value have increased the need for an improved understanding of age differences in fan behaviour. Building on socioemotional selectivity theory, the current study...
