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Journal Articles

Leveraging artificial intelligence (AI) for data collection and analysis: the case of and application in corporate social responsibility (CSR) through sport research

Christos Anagnostopoulos, Sumaya Abdul Rahman, Syeda Warisha Fatima Rizvi, Yoseph Mamo
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2025) 26 (4): 803–822.
https://doi.org/10.1108/IJSMS-09-2024-0261
Published: 25 March 2025
... pre-trained transformer Methodological framework Qatar Stock Exchange Automating analysis CSR Artificial Intelligence (AI) is rapidly emerging as a pivotal force in the broader marketing landscape (Vlačić et al., 2021), and consumer psychology (Mariani et al., 2022...
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