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Keywords: Behavior intention
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (1): 67–86.
Published: 10 August 2020
..., and its impact on various outcome variables, which include, but are not limited to, event image, city image, satisfaction and behavior intention (e.g. Dragin-Jensen and Schnittka, 2017 ; Hallmann and Breuer, 2010a ; Huang and Kang, 2018 ; Huang et al., 2015 ; Kaplanidou and Vogt, 2007...
