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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (4): 772–787.
Published: 16 December 2025
...Yu Hanada; Etsuko Ogasawara; Yuhei Inoue Purpose This article has three objectives: (1) to synthesize the literature regarding the challenges in the esports industry, aiming to establish a comprehensive understanding of the industry challenges; (2) to identify the relationship between...
Includes: Supplementary data
