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Keywords: Conspicuous sport consumption
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 727–747.
Published: 17 January 2022
...Huimin Song; Ting-ting Zeng; Brian H. Yim Purpose The purpose of this study was to examine the relationship between leisure involvement (LI), conspicuous sport consumption and subjective well-being (SW) for two luxury leisure activities: golf and skiing. Design/methodology/approach The authors...
