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Keywords: Cumulative experiences
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (3): 374–389.
Published: 17 June 2019
... be contacted at: sshyun@hanyang.ac.kr 01 08 2018 14 01 2019 17 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Positive emotions Loyalty Cumulative experiences Fitness centre Participant sport services The fitness...
