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1-6 of 6
Keywords: Destination image
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Journal Articles
Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 76–91.
Published: 27 September 2024
... intention 04 07 2024 19 08 2024 19 08 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Mega sport events Destination image Country image World cup Visit intention Regarded as one of the soft power mechanisms...
Journal Articles
The role of destination personality in the relationship between destination image and behavioral intention among ski tourists
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 560–577.
Published: 14 March 2024
...Qiang Zhang; Brian Yim; Kyungsik Kim; Zhibo Tian Purpose The aim of this study was (1) to investigate the relationship between destination image (DI), destination personality (DP) and behavioral intention (BI) in the context of ski tourism and (2) especially the role of DP in the relationship...
Journal Articles
Sports ambassadors and destination image: a fuzzy set analysis
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 524–540.
Published: 04 March 2024
...Natalia Vila-López; Inés Küster-Boluda; Cristina Aragonés-Jericó; Francisco Sarabia-Sánchez Purpose This paper aims to identify different combinations of causal conditions (celebrity attributes) that explain our outcome: destination image. More specifically, three main research questions guide our...
Journal Articles
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 385–409.
Published: 02 November 2021
...Tat-Huei Cham; Jun-Hwa Cheah; Hiram Ting; Mumtaz Ali Memon Purpose Despite being a popular topic in sports tourism research, limited studies have focused on golf tourism in relation to destination image. The present study aimed to examine the impact of country-related factors on the destination...
Journal Articles
Attracting international spectators to a sport event held in Asia: The case of Formula One Petronas Malaysia Grand Prix
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International Journal of Sports Marketing and Sponsorship (2018) 19 (2): 194–216.
Published: 08 May 2018
...’ desire to stay at the event, attend the event in the future, and revisit the country; whereas, event operation quality was only found to be significantly influential of the re-patronage, and destination image was only significantly influential of the desire to stay. The findings highlight the importance...
Journal Articles
Major sports events, destination image and intention to revisit from the foreign tourist's perspective
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2013) 14 (3): 23–34.
Published: 01 April 2013
... destination image. Practical implications and future research are suggested. © 2013 by Winthrop Publications Limited 2013 licensed reuse rights only major sports events destination image tourists revisit intention Shanghai Sports tourism RESEARCH PAPER Major sports events, destination image...
