Keywords: Distant fans
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 1–17.
Published: 07 March 2023
...Petri Lintumäki; Oliver Koll Purpose Supporting distant teams is a frequent phenomenon. Through the lens of the social identity theory, this research aims to examine differences between local and distant fans regarding drivers of team identification. Design/methodology/approach A multigroup...
Journal Articles

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