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Journal Articles

From love to betrayal? When your team’s sponsor decides to also sponsor your rival

Charitomeni Tsordia, Yannis Lianopoulos, Vassilis Dalakas, Nicholas D. Theodorakis

International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 757–776.

https://doi.org/10.1108/IJSMS-10-2023-0211

Published: 06 May 2024

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Journal Articles

Elevating self-esteem through sport team identification: a study about local and distant sport fans

Yannis Lianopoulos, Nicholas D. Theodorakis, Nikolaos Tsigilis, Antonis Gardikiotis, Athanasios Koustelios

International Journal of Sports Marketing and Sponsorship (2020) 21 (4): 695–718.

https://doi.org/10.1108/IJSMS-10-2019-0115

Published: 14 May 2020

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Journal Articles

A service quality framework in the context of professional football in Greece

Nicholas D Theodorakis, Kostas Alexandris, Yong Jae Ko

International Journal of Sports Marketing and Sponsorship (2011) 12 (4): 57–71.

https://doi.org/10.1108/IJSMS-12-04-2011-B005

Published: 01 July 2011

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