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Keywords: Dual information processing
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Journal Articles
Steffen Schmidt, Matthias Limbach, Sascha Langner, Klaus-Peter Wiedmann, Levke Albertsen, Philipp Reiter
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 91–108.
Published: 05 February 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand knowledge Sport marketing Dual information processing Event sponsorship Reaction time measurement With the growth of commercial sponsorship and increasing efforts to secure sponsorship rights (Hoek...
