Keywords: Enjoyment
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Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (2): 267–284.
Published: 14 January 2020
...Jinwoo Park; Minhong Kim; John Nauright; Young Hoon Kim Purpose The purpose of this paper is to examine the relationships among athlete star power, enjoyment and revisit intention of sport event tourists in a sport mega-event (SME). Design/methodology/approach This study was conducted...

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