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Keywords: Event impact
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 37–55.
Published: 06 September 2024
...Torill Olsen; Yosuke Tsuji; Shintaro Sato Purpose This study examines the relationships among residents' event impact perceptions, attitude towards events, attitude towards sponsors and sponsor-related behavioural intentions (i.e. purchase intention and word-of-mouth). Design/methodology...
