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1-2 of 2
Keywords: Fan aggression
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 572–593.
Published: 25 October 2021
...), it is also related to negative aspects of being a sport fan (hatred and perceptions of the appropriateness of fan aggression). Personal identity salience was found to be related to the decrease in negative outcomes of being a fan (hatred and perceptions of the appropriateness of fan aggression). Research...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (4): 780–797.
Published: 01 January 2021
... The current study makes two important contributions. First, it demonstrates that sport clubs may particularly benefit from understanding the potential but often neglected importance of older sport fans in relation to the problematic phenomenon of fan aggression. Second, it offers a thorough theoretical...
