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Keywords: Fan sentiment
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 373–389.
Published: 11 November 2025
... literature and offers insights into the evolving nature of digital fandom. Sentiment analysis Social identity Dual-process theory Esports Fan sentiment Traditional sports The global sports industry is a major economic and cultural force (Jacobs et al., 2025). Electronic...
