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Keywords: Female athletes
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Journal Articles
Strategic self-presentation and personal brand management of professional female athletes on Instagram
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–18.
Published: 23 April 2026
... at: wbae@ithaca.edu 14 10 2025 06 02 2026 06 04 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Self-presentation Brand Social media Female athletes Instagram In the contemporary digital landscape, professional...
