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Keywords: Financial returns
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Journal Articles
The relationship between sports sponsorships and corporate financial returns in South Africa
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 2–25.
Published: 12 June 2018
... the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies...
