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Keywords: Fitness centres
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 638–660.
Published: 17 February 2023
... in fitness centres. Design/methodology/approach Two studies were designed. In Study 1, data were collected from fitness centre members (n = 225) and structural equation modelling used to examine the dimensions of fitness centre member identity and its subsequent effect on satisfaction and behavioural...
