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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 837–852.
Published: 04 July 2023
... the effects of event attributes on outcomes (Brown et al., 2016 ; Gibson et al., 2014 ; Oja et al., 2018). Major sport event Social leverage Event involvement Credibility For-profit entity The proposition that event involvement acts as a mediator originated...
