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Keywords: Generation cohort theory
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Journal Articles
Faheem Gul Gilal, Naeem Gul Gilal, Beenish Tariq, Rehman Gul Gilal, Rukhsana Gul Gilal, Zhenxing Gong, Nisar Ahmed Channa
International Journal of Sports Marketing and Sponsorship (2021) 22 (2): 197–219.
Published: 29 May 2020
...Faheem Gul Gilal; Naeem Gul Gilal; Beenish Tariq; Rehman Gul Gilal; Rukhsana Gul Gilal; Zhenxing Gong; Nisar Ahmed Channa Purpose Using two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism...
